Magic

09 Apr 2003|Christoper Ireland

One of my favorite speculations is to think about the topics I wish someone would hire us to study. High on my current list is “magic.” Not the bunny in the hat type of magic, but the type of innovation that makes people gasp and smile. They don’t know how it works, and don’t really care–they just want it because “it’s magic.” I’d love to understand how this works. It’s beyond rational or logical thought. It’s not really emotional. It’s both subtle and overt. Most of all, it’s massively powerful at promoting change. There aren’t many “magic’ products around right now–wireless networks are probably the most obvious. But once nanotechnology takes off, I think we’ll be surrounded by it.

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