Latest Posts

Generations

25 Oct 2017 | Added Value

Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way

BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth

04 Apr 2017 | Added Value

Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.

La France, l’autre berceau de l’iconicité

26 Jan 2017 | Added Value

Kantar Added Value a tenté de définir les ingrédients de l’iconicité des marques, et a identifié six grandes composantes.

Branding for Good - Issue 47: Behavioral Economics

18 Jan 2017 | Added Value

This month we will talk about how brands are leveraging the principles behind Behavioral Economics to drive change for the better.

Consumers on Instagram: Through their looking glass

06 Jan 2017 | Added Value

This article explains how marketers can harness the power of Instagram and user-generated visual content to create value for their brands.

Looking Back on 2016

22 Dec 2016 | Added Value

5 emerging themes shaped by the events of 2016 & questions every brand should consider in relationship to them

FragmentNation 2016: From color blind to color brave

05 Dec 2016 | Added Value

Brands must be brave about social issues that minorities care about.

Edits: Cultural Value

08 Oct 2016 | Added Value

Cultural Value is rapidly becoming the new currency in marketing and innovation.

5 things marketers can learn from the Pokémon Go Craze

12 Aug 2016 | Added Value

5 marketing tips drawn from the global phenomenon.

Added Value Edits: Navigating the New Social Landscape

03 Aug 2016 | jhall

Read the July edition of Edits on the new social media landscape.

Brands Lean in to Diversity

02 Aug 2016 | Leslie Pascaud

Brands across categories and countries are grappling with how to address cultural issues such as race and identity.

Social Good Innovations - August 2016

02 Aug 2016 | Leslie Pascaud

Discover five July social good innovation selected by our Branding for Good team.

Chatbots And The Future of Conversation Between Brands and Customers

27 Jul 2016 | Andrea Hackett

A POV article on how brands could use new chatbot technology to interact with consumers.

5 Ways to Win With Social Media Strategy

27 Jul 2016 | Added Value

5 strategic tips to help you engage with your consumers via social media.

For the Olympics Brand, Real Risks in Rio and Beyond

21 Jul 2016 | Added Value

Proliferating problems on the ground and anxiety in the air buffet the world’s oldest franchise and challenge its power to unify.

Added Value Edits: Brand Experience Innovation

06 Jul 2016 | jhall

Which companies have made strides in this space and what are the lessons we can draw from these? This month’s Edits moves the conversation forward.

Top 5 Insights for Businesses to Win With the South African Women

30 Jun 2016 | dutlowm

Women make up an increasingly powerful and lucrative target market that cannot be ignored.

Your Brand’s Reputation is Now Out of Your Hands

29 Jun 2016 | Added Value

How the EU referendum result will impact brands.

The 5 “Must Dos” for Successful Brand Experience Innovation

28 Jun 2016 | Added Value

Brand experience innovation is anything a brand does in culture to bring its purpose to life.

Brand Experience Innovation

28 Jun 2016 | smallmans

Brands bring their purpose to life by creating experiences for their consumers.

Remain or Leave: The campaigns as brands

23 Jun 2016 | Paul Cowper

A brand structure breakdown of the EU referendum.

Luxury Branding for Today’s Woman: What Has to Change

22 Jun 2016 | Added Value

It is time to consider that today’s female consumer is looking for substance.

Luxury Branding for Today’s Woman: What Has to Change

22 Jun 2016 | Added Value

It is time to consider that today’s female consumer is looking for substance.

Luxury Branding for Today’s Woman: What Has to Change

22 Jun 2016 | Added Value

It is time to consider that today’s female consumer is looking for substance.

Luxury Branding for Today’s Woman: What Has to Change

22 Jun 2016 | Added Value

It is time to consider that today’s female consumer is looking for substance.

BrandZ Top 100 Global Brands 2016 - Who's on Top?

21 Jun 2016 | Added Value

Google reclaims from Apple the no.1 position in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking.

3 Key Takeaways From Sustainable Brands Conference

21 Jun 2016 | Added Value

Guidance on how to act on and communicate brand purpose to a variety of key audiences.

Gatorade: Fueling Fast and Future-Focused Brand Insights through Automation

15 Jun 2016 | Added Value

Brand inspiration fast.

The Place of Place in Branding

14 Jun 2016 | bakerf

Does it matter where a brand comes from? Or where its products and goods are produced?

Added Value Edits: Brand experience innovation

08 Jun 2016 | Added Value

This month, we look at innovation in the realm of brand experience.

CASE STUDY: M&S Putting Passion back into Promotion

10 May 2016 | Added Value

Proudly introducing ‘M&S &’; a fresh new promotional event that pairs M&S’s unique heritage with talented names across the globe.

The Politicisation of Emojis

10 May 2016 | Added Value

How brands are using emojis to connect with people.

Top Tips to Form a Community for a Cultural Role: Starbucks

27 Apr 2016 | pughi

Starbucks have managed to create unique moments and milestones that their community can share.

Introducing Creating Cultural Value

27 Apr 2016 | pughi

Added Value conducted a global five stage study showing how successful brands thrive by delivering Cultural Value.

Small Data: The Tiny Clues That Uncover Huge Trends

20 Apr 2016 | bakerf

Taking a step back from big data

Top 5 Ways to Win with Character Lab

30 Mar 2016 | tarboxl

Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.

Top 5 Ways to Win with Character Lab

30 Mar 2016 | tarboxl

Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.

Top 5 Ways to Win with Character Lab

30 Mar 2016 | tarboxl

Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.

Top 5 Ways to Win with Character Lab

30 Mar 2016 | tarboxl

Top 5 tips for winning with brand character to ensure consumer appeal and competitor distinctiveness.

Top Five Ways to Engage the Mobile Respondent

22 Feb 2016 | Zoe Dowling

Here’s five tips to help you think about getting the most out of your mobile respondent.

Part 3: Top Tips to Improve Brand Efficiency in China

03 Feb 2016 | Added Value China

Understanding how the positioning could translate into local culture will provide brands with a strong platform for success.

Part 2: Innovating Your China Brand Strategy (360 approach)

03 Feb 2016 | Added Value China

Implementing an effective brand strategy is vital for both global and Chinese brands.

Part 1: Optimizing China Market Entry for Brands

03 Feb 2016 | Added Value China

China market continues to be an immense challenge for brands.

Climate Change : The Slow But Steady Shift From Rhetoric To Action

15 Dec 2015 | Leslie Pascaud

This month’s Branding for Good newsletter focuses on the Climate Change treaty just concluded in Paris

Brands Iconicity

30 Nov 2015 | Added Value France

Simply because creating and designing amazing products is not enough anymore for forging an iconicity.

Top 5 Tips to Reach Iconicity

30 Nov 2015 | Added Value France

From connecting to culture to making the most of your history and heritage, here are five ways to help your brand reach iconicity.

Cultural Cool

16 Nov 2015 | Cultural Insight Team

Brands that connect most powerfully to culture emit a magical frisson of ‘cool’.

Efficiency or Effectiveness?

10 Dec 2012 | martinrp

Boom, don’t bust in Brazil

24 Oct 2012 | Added Value

Fashion Night Out in Paris 2012

10 Sep 2012 | Marina Cozzika

Get your Brand moving

01 Jun 2012 | Added Value

Webinar invitation: Mobility Trends

01 Mar 2012 | Added Value

Test of Character

07 Feb 2012 | Paul Cowper

Brews who?

31 Jan 2012 | Added Value

Jobs for life

25 Oct 2011 | Added Value

Terminal decline?

28 Sep 2011 | Added Value

Retail: An experience to remember

14 Sep 2011 | Added Value

Branding for Good News issue 24

14 Jun 2010 | Added Value

Playing ball on the African continent

20 May 2010 | Added Value

Behaving Australian…

08 Apr 2010 | Added Value

Eco Inovations - March 2010

12 Mar 2010 | Added Value

Branding for Good News - Issue 22

23 Dec 2009 | Added Value

Lost in Translation

04 Dec 2009 | Added Value

Trial by jury

03 Dec 2009 | Added Value

Those trends are just so… 2008

03 Dec 2009 | Added Value

Power to the People

03 Dec 2009 | Added Value

Building Iconic Brands

07 Sep 2009 | Added Value

Branding for Good News - Issue 21

21 Jul 2009 | Added Value

Bfg News Issue 21 - Eco Innovations

21 Jul 2009 | Added Value

Branding for Good News - Issue 20

20 May 2009 | Added Value

BfG News Issue 20 - Eco Innovations

20 May 2009 | Added Value

Archive of Points of View

01 Jan 2009 | Added Value

Branding for Good News Issue 17

17 Dec 2008 | Added Value

Braving the Budget Blues

21 Nov 2008 | Added Value

Adapting in Times of Change

31 Oct 2008 | Added Value

Branding for Good News Issue 16

16 Oct 2008 | Added Value

Brands: moving back to the people

27 Apr 2008 | Added Value

Branding for Good News - Issue 11

01 Apr 2008 | Added Value

Branding for Good Summit 2008

10 Mar 2008 | Added Value

BfG News Issue 10 - Expert View

10 Mar 2008 | Added Value

The new longing for substance

05 Mar 2008 | Added Value

Brand: yesterday, today, tomorrow

15 Jan 2008 | Added Value

Branding for Good News - Issue 8

08 Jan 2008 | Added Value

Branding for Good News - Issue 7

07 Dec 2007 | Added Value

BfG News Issue 7 - Eco Innovations

07 Dec 2007 | Added Value

Branding for Good News - Issue 6

06 Nov 2007 | Added Value

BfG News Issue 6 - Eco Innovations

06 Nov 2007 | Added Value

Branding for Good News - Issue 4

04 Sep 2007 | Added Value

BfG News Issue 4 - Eco Innovations

04 Sep 2007 | Added Value

BfG News Issue - Eco Innovations

01 May 2007 | Added Value

Nutrition and Healthiness in China

16 Dec 2006 | Added Value

Added Value launches in Poland

03 Nov 2006 | Added Value

Consumers don't want your brands

11 Aug 2006 | Added Value

Charles Broome Adds Value to Asia Africa

12 Dec 2005 | Added Value

Brands & Gaming

18 Nov 2005 | Added Value

Angus Porter to Head Added Value

06 Sep 2005 | Added Value

Destination marketing

05 Sep 2005 | Added Value

It's only a matter of time

07 Aug 2005 | Added Value

“Feeling good about your bottom line”

02 Aug 2005 | Added Value

Unlocking the DNA of Luxury

01 Aug 2005 | Added Value

Trend spotter: shopping made simple

16 Jul 2005 | Added Value