Don’t just sell to your audience, connect with them – by creating cultural value.
Some brands are totally building an authentic visual style.
Here are four tips for brands looking to adopt a political stance on an issue.
In a world of increasingly divisive and polarised political views, we are looking to brands to be provocative and speak their minds.
The best brands not only tell stories but play a role in them and connect with culture.
Three lessons brands can learn about diversity from the entertainment industry to become a real driver of change
America is in the midst of seismic changes. What does this mean for the face of tomorrow’s consumer market? Are we witnessing the emergence of a new mass market?
Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.
It’s not a question of whether brands will contribute to important social conversations, but when and how.
We uncovered four high-level motivations for traveler content creation.
The rapid shift in views of beauty and gender illustrate opportunity
After we’ve just about got to grips with Millennials, a new group is on the horizon; Generation Z.
How can brands be heard in an environment of increasing noise.
We identified 5 pivotal principles to increase your appeal in the eyes of Millennials.
We identified 8 key dynamics of change that will keep influencing future evolutions in terms of consumption, communication and innovation.
Women make up an increasingly powerful and lucrative target market that cannot be ignored.
Proudly introducing ‘M&S &’; a fresh new promotional event that pairs M&S’s unique heritage with talented names across the globe.
How brands are using emojis to connect with people.
Starbucks have managed to create unique moments and milestones that their community can share.
Added Value conducted a global five stage study showing how successful brands thrive by delivering Cultural Value.
The current cultural weaknesses of both the Grammys and the Academy Awards are reflected in SNAPSHOT…
To connect with the things people really care about, it is vital to understand and even anticipate what those things might be.
Brands have to embed themselves in culture by tapping into the things that people are actually concerned about.
Could male gazers be more than just their gaze?
Brands that connect most powerfully to culture emit a magical frisson of ‘cool’.
Jerry Clode writes for AdAge Global on the rise of #Linsanity and what it means for marketers in China.