Latest Posts

Halloween is the new Christmas for make-up brands

31 Oct 2017 | Added Value

Make up brands and retailers have embraced Halloween in a big way this year.

4 ways to win with Boomers

30 Oct 2017 | Added Value

We have been intrigued by some of the brands that are speaking to Boomers in interesting and crucially, aspirational ways. 

Getting the X factor. Reaching a generation in turmoil.

27 Oct 2017 | Added Value

Generation X is imploding. What is the implication for brands?

Generations

25 Oct 2017 | Added Value

Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way

Welcome to the Age of Multisensory Digital Experiences

26 Sep 2017 | Added Value

The age of multisensory digital experiences has arrived….

Five Ways to Win with Augmented Reality (AR)

25 Sep 2017 | Added Value

Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.

Digital Brand Experience

25 Sep 2017 | Added Value

Find out how brands are leveraging technology to flex and evolve their brand experience

The Hottest New Collaborator: AI

29 Aug 2017 | Added Value

Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.

To Seduce (and Convince) Artificial Intelligence

29 Aug 2017 | Added Value

AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?

Cultural value – mastering the new marketing currency

03 Aug 2017 | Added Value

Don’t just sell to your audience, connect with them – by creating cultural value.

Which Archetype will win the Game of Thrones?

26 Jul 2017 | Added Value

You think you know all the characters? Well, like Ygritte once said, you know nothing Jon Snow!

Top 4 ways to win with archetypes on Instagram

26 Jul 2017 | Added Value

Some brands are totally building an authentic visual style.

Climate ChangeD.

17 Jul 2017 | Added Value

Today we can no longer restrict our focus to just stopping climate change. The question ‘what happens if?’ is now necessarily coupled with ‘what happens when?’

Top 4 ways brands can win when taking a political stance on an issue

03 Jul 2017 | Added Value

Here are four tips for brands looking to adopt a political stance on an issue.

Make a stand

03 Jul 2017 | Added Value

In a world of increasingly divisive and polarised political views, we are looking to brands to be provocative and speak their minds.

How to harness the power of Instagram

07 Jun 2017 | Added Value

The best brands not only tell stories but play a role in them and connect with culture.

Diversity in the 21st Century

26 May 2017 | Added Value

Three lessons brands can learn about diversity from the entertainment industry to become a real driver of change

Putting the Culture in Multicultural Marketing

26 May 2017 | Added Value

America is in the midst of seismic changes. What does this mean for the face of tomorrow’s consumer market? Are we witnessing the emergence of a new mass market?

Blurring Lines of ‘Wellness’ Brands

24 Apr 2017 | Added Value

This article explores brands that are shaking up the Health & Wellness category.

BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth

04 Apr 2017 | Added Value

Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.

5 ways for brands to win with diversity and gender bias

27 Mar 2017 | Added Value

It’s not a question of whether brands will contribute to important social conversations, but when and how.

Gender bias on Instagram

27 Mar 2017 | Added Value

We thought visual social media was fertile ground to analyse gender bias.

5 ways for brands to win on Instagram

27 Feb 2017 | Added Value

You need to create a visual world or tap into a cultural moment and tell a story.

How health brands are using Instagram to become part of new cultural conversations

23 Feb 2017 | Added Value

How health and wellbeing brands are using visual social media to become part of new cultural conversations.

Travel the world: Bringing the world of User-Generated Content to life

27 Jan 2017 | Added Value

We uncovered four high-level motivations for traveler content creation.

Consumers on Instagram: Through their looking glass

27 Jan 2017 | Added Value

A tangible picture of your brand’s earned equity and the world around it.

La France, l’autre berceau de l’iconicité

26 Jan 2017 | Added Value

Kantar Added Value a tenté de définir les ingrédients de l’iconicité des marques, et a identifié six grandes composantes.

Culture is a powerful tool for understanding the context in which brands & their categories play

11 Jan 2017 | Added Value

The rapid shift in views of beauty and gender illustrate opportunity

Millennials and centennials: How young generations will transform the years to come

06 Jan 2017 | Added Value

This article argues that Millennials have reached the age where their values are impacting the era in which they live, and on which they will leave an indelible trace.

Consumers on Instagram: Through their looking glass

06 Jan 2017 | Added Value

This article explains how marketers can harness the power of Instagram and user-generated visual content to create value for their brands.

Looking Back on 2016

22 Dec 2016 | Added Value

5 emerging themes shaped by the events of 2016 & questions every brand should consider in relationship to them

The edge of seventeen

20 Dec 2016 | Added Value

After we’ve just about got to grips with Millennials, a new group is on the horizon; Generation Z.

FragmentNation 2016: How serendipity can help build your brand

05 Dec 2016 | Added Value

How can brands be heard in an environment of increasing noise.

How to Win with Millennials: The 5C Code

28 Nov 2016 | Added Value France

We identified 5 pivotal principles to increase your appeal in the eyes of Millennials.

Millennials and Centennials: How Young Generations Will Transform the Years to Come

28 Nov 2016 | Added Value France

We identified 8 key dynamics of change that will keep influencing future evolutions in terms of consumption, communication and innovation.

Edits: How to win with Millennials

08 Nov 2016 | Added Value

This month, we revisit the subject of Millennials and how brands can benefit.

Edits: Cultural Value

08 Oct 2016 | Added Value

Cultural Value is rapidly becoming the new currency in marketing and innovation.

5 things marketers can learn from the Pokémon Go Craze

12 Aug 2016 | Added Value

5 marketing tips drawn from the global phenomenon.

Top 5 Insights for Businesses to Win With the South African Women

30 Jun 2016 | dutlowm

Women make up an increasingly powerful and lucrative target market that cannot be ignored.

The Politicisation of Emojis

10 May 2016 | Added Value

How brands are using emojis to connect with people.

Top Tips to Form a Community for a Cultural Role: Starbucks

27 Apr 2016 | pughi

Starbucks have managed to create unique moments and milestones that their community can share.

Introducing Creating Cultural Value

27 Apr 2016 | pughi

Added Value conducted a global five stage study showing how successful brands thrive by delivering Cultural Value.

Creating Cultural Value Study

24 Apr 2016 | Added Value

How the need to deliver Cultural Value is changing marketing for good.

Creating Cultural Value Study

24 Apr 2016 | Added Value

How the need to deliver Cultural Value is changing marketing for good.

Creating Cultural Value Study

24 Apr 2016 | Added Value

How the need to deliver Cultural Value is changing marketing for good.

Creating Cultural Value Study

24 Apr 2016 | Added Value

How the need to deliver Cultural Value is changing marketing for good.

Added Value Edits: Creating cultural value

08 Apr 2016 | Added Value

Culture is the framing context for everything we do and believe as people and consumers – our values, attitudes, behaviors and decision-making.

The School Of Life Live: Your Roadmap For Life

22 Mar 2016 | Added Value

The School of Life: is devoted to developing emotional intelligence through the help of culture, here’s a quick summary of one of their events – Your Roadmap for Life.

The Challenges Established Brands Face to Stay Relevant

02 Mar 2016 | Added Value

The current cultural weaknesses of both the Grammys and the Academy Awards are reflected in SNAPSHOT…

Outdated notions of "masculinity" are quite literally killing men

08 Feb 2016 | ttmilnec

Male centric brands should be broadening their depictions of men not just to be more culturally on point, but also to help create a culture in which men can thrive.

What’s Hot in Culture 2016

26 Jan 2016 | Cultural Insight Team

To connect with the things people really care about, it is vital to understand and even anticipate what those things might be.

Connecting with Culture

26 Jan 2016 | Cultural Insight Team

Brands have to embed themselves in culture by tapping into the things that people are actually concerned about.

Added Value Edits: Connecting with Culture

08 Jan 2016 | Added Value

How to connect with culture and cultural change

Cultural Cool

16 Nov 2015 | Cultural Insight Team

Brands that connect most powerfully to culture emit a magical frisson of ‘cool’.

A Taxonomy of the Modern Millennial Consumer

27 Oct 2015 | tarboxl

There more than one definition of what it is to be a millennial. Understanding some of the more interesting and culturally engaged genus could help your brand connect that bit better.

Marketing to Millennials: Lessons for the Next Generation

27 Oct 2015 | tarboxl

We are reaching fever pitch when it comes to marketing to Millennials.

Growth Opportunities in Women’s Health in China

26 Oct 2015 | dimitropoulosp

As the Chinese economy continues to evolve, brands are identifying women as an increasingly important consumer segment, especially in the area of health and wellness.

Fitness on the Increase as Brands Target Chinese Consumers

26 Oct 2015 | dimitropoulosp

China is starting to witness a rapid growth in the area of sport and fitness as consumers start to display a new found desire to exercise and keep fit.

The Key to Connecting with Health Conscious Chinese

26 Oct 2015 | dimitropoulosp

Culturally tuned brands are interacting with consumers in new ways, places and moments by telling stories that are part of culture.

'Culturally Tapped' how Asian Brands are Finding Competitive Advantage in Culture

19 Oct 2015 | dimitropoulosp

The most successful brands are the ones that tap into and even create culture themselves.

Authenticity by Numbers

19 Oct 2015 | Hazel Barkworth

‘Authentic’ aesthetic is now so prevalent that it feels disingenuous. To be truly authentic, a brand needs to be open.

Understanding Women: Speaking In Unisex

29 Sep 2015 | pughi

We helped Diageo understand women and learn how to speak in Unisex.

Understanding Women: How Diageo learned to speak in 'unisex'

07 Sep 2015 | Added Value

ESOMAR Congress Sept 2015

Is Europe losing its grip on Luxury?

28 Aug 2015 | Agathe Laurent

In the past 20 years, the rise of luxury and wealth in emerging markets like China, Russia, and India is indisputable.

Simple Solutions for Growth: The Rules for Winning Marketing in Africa

27 Aug 2015 | dutlowm

Africa – a continent of 1.1 billion people, 65% under the age of 35, with growing economies and increased middle class spending power – is every marketer’s dream.

The Business of Beauty in Africa

27 Aug 2015 | dutlowm

The case for Africa to be the next big source of business growth has been made but are industries innovating to truly meet the needs of African consumers?

Why Marketers Must Embrace the Multifaceted Woman

12 Aug 2015 | pompei de warrensc

The 2015 woman is on a journey of evolution in her reinvention of models of femininity.

The Real Face of Mzansi Families

11 Aug 2015 | Nicole Shapiro

Tapping into the family unit is a powerful tool for marketers.

How Travel Brands are Winning over New Chinese Travelers

30 Jul 2015 | Added Value China

With China now the largest source of outbound travelers globally, how can destinations and travel brands reach more Chinese independent travelers?

Top 5 Tips for Luxury Brands to Connect with Consumers

29 Jul 2015 | Added Value

Top five tips to win with consumers.

Discover Singapore

21 Jul 2015 | Added Value

Now approaching its 50th birthday, Singapore’s diversity presents both challenges and opportunities for brands.

Climate Change has a New Celebrity Spokesperson: The Pope

16 Jul 2015 | Leslie Pascaud

Pope Francis speaks out on the moral imperative to address climate change.

Cutting through in the Chinese luxury market

16 Jul 2015 | Added Value

With a cultural shift in luxury consumer drivers in the Chinese market we take a look at what luxury brands need to do to find growth.

Cultural Vibrancy: The New Essential Partner for Growth

29 Jun 2015 | pughi

People don’t care about brands, so make your brand an authentic champion of something they do care about.

Cultural Vibrancy: The New Essential Partner for Growth

27 May 2015 | Added Value

Join Added Value and Syl Saller, CMO Diageo, live on stage at Cannes Lions Innovation Festival on 26 June…

Added Value Edits: Marketing to Women

11 May 2015 | jhall

In 2015, women play with the codes of a multifaceted femininity, redefining it in the process

The Feminine Plural

27 Apr 2015 | pompei de warrensc

In 2015, women happily play with the codes of a multifaceted femininity whose form and codes they have redefined.

Flourishing Curiosity

17 Apr 2015 | Cultural Insight Team

People are pursuing knowledge for pleasure. We see a shift as social lives encompass a desire for discovery and learning. Curiosity of the mind is flourishing.

Empowering Women One Brand at a Time

08 Apr 2015 | Leslie Pascaud

Fed up with everyday sexism and empowered through technology, women are speaking up across all sectors, countries and societies.

A Picture Tells A Thousand Words

25 Feb 2015 | Nina Rahmatallah

The new wave of twenty-something (and younger) consumers don’t just expect good design, they demand it

Why the Golden Globes Might Be a Crystal Ball

05 Feb 2015 | jhall

Golden Globes tapping into a couple of key cultural themes we predict will gain traction in 2015.

Wunderlust of the Millennial Explorers

29 Jan 2015 | leshiloth

Insights into travel marketing for the Millenial generation

Top 5. Cultural Themes: Seamless Flexibility

27 Jan 2015 | Cultural Insight Team

Flexibility and fluidity are increasingly being merged as the distinctions between different spaces, places and modes of being fade.

2015 Cultural Themes: The year of Enrichment

16 Dec 2014 | Added Value

People will seek to get the very best from themselves, and the most from their lives. Check out the six themes…

Getting Personal

15 Dec 2014 | Louise Coupe

Personalisation is increasingly becoming an exciting and powerful opportunity for brands to connect with consumers and enhance experiences and emotions.

Frank Reality

12 Dec 2014 | Cultural Insight Team

A cultural theme of 2015: Frank Reality. Shake off the shackles and bare all.

A Christmas full of Joyful Frivolity

12 Dec 2014 | Added Value

Merry Christmas from all at Added Value

Added Value Edits: Positive Ageing

20 Nov 2014 | jhall

Seniors look for brands that are fun, optimistic & quirky

When Jozi Meets Soweto

19 Nov 2014 | leshiloth

My birthplace, Jozi, is a melting pot of opportunities

The Revival of African Aesthetics

19 Nov 2014 | leshiloth

African aesthetic may be the very next big thing

Positive Ageing: The Age of Tomorrow

29 Oct 2014 | pompei de warrensc

Positive Ageing is a real social phenomenon that will shape future society.

Top 5 Ways for Brands to Win with Positive Ageing

27 Oct 2014 | pompei de warrensc

Youth is a mindset.

Top 5: Growing Companies

29 Sep 2014 | Added Value

Looking at 5 top growing companies from a cultural perspective

Discover: Turkey

23 Sep 2014 | Cyrille Pinson

A snapshot into one of the world’s most interesting and diverse markets, part of the MINT group of countries to look out for.

The Right Way For Brands To Leverage 'Event Television' Now

08 Sep 2014 | Helen Firth

Does an event like the Emmys provide a compelling platform around which brands can build relevant, generous content?

‘Made in China’ Promotion Must Tap National Pride

12 Aug 2014 | Added Value

The future of time-honoured Chinese brands.

Top 5 Ways Brands Can Shape the DIY Phenomenon

30 Jul 2014 | katie-webbe

Who is shaping the DIY phenomenon and what can brands learn?

Crafting New Opportunities for Brands

30 Jul 2014 | Added Value

Our Cultural Insight team explores three new approaches to modern craft…

Dubai

04 Jul 2014 | Added Value

Discovering the city of rapid change and grand statements…

Remote Memory

03 Jul 2014 | Nina Rahmatallah

Were you once able to remember phone numbers, but now barely remember your own? Our memories have stopped taking responsibility, by handing it over to mobiles…

How Brands are Scoring

27 Jun 2014 | jhall

Brand owners recognize that the World Cup offers a precious few weeks that have the power to make and break them…

Apple and Beats? It’s All About Cultural Vibrancy

29 May 2014 | Brian Kushnir

We see Apple’s acquisition of Beats as a culture play, a way for Apple to infuse the cultural vibrancy of Beats and emerge stronger and more relevant…

Mini: The Car of the People

23 May 2014 | Added Value

Why is the original Mini still so loved today?

Lifestyle Brands: How to Grow in a Post-Growth Era

19 May 2014 | Added Value

The burning question that marketers need to address is ‘How do you grow in a post growth era?’

Top 10 Trends to Emerge from SXSW 2014

25 Apr 2014 | jhall

Ten trends to watch from SXSW according to Jonathan Hall.

The sweet smell of success

08 Apr 2014 | Hazel Barkworth

Take one category and infuse it with inspiration from another category. The result leads to ground-breaking cultural insights.

Hitching the Horse

27 Feb 2014 | Added Value

How brands can drive growth in China this year and beyond.

Top 5 Ways to Win in Russia

04 Feb 2014 | Added Value

Olga Menshikova, Deputy Managing Director of Added Value Russia, shares her top tips on how brands can win in this ever-changing market.

Responsible Marketing

24 Jan 2014 | Cultural Insight Team

With the start of 2014, some of our favorite brands have gained a social conscience.

What's in Store? A Cultural Eye on the Year Ahead

13 Jan 2014 | Added Value

Culture is constantly changing. And brands need to keep up. What’s in store for 2014?

Season's Greetings

23 Dec 2013 | Cultural Insight Team

A round up of seasonal trends from our teams in Germany, London, China, New York and Sydney.

How the Media Failed Women in 2013

17 Dec 2013 | Cultural Insight Team

How has the media portrayed women in 2013?

December Hot List

13 Dec 2013 | Cultural Insight Team

Experiences to be had in London over the festive period

2013: The Highs. The Lows. And Twerking.

11 Dec 2013 | Added Value

2013; a year of twerking, horse meat and The Great British Bake Off.

Virginia Valentine Cultural Insight Award

10 Dec 2013 | Cultural Insight Team

The Cultural Insight Team win an MRS Award!

Unisex Toys

04 Dec 2013 | Cultural Insight Team

The emergence of unisex toys and disregarding gender roles.

A Postcard from... Madrid

29 Nov 2013 | Cultural Insight Team

The Cultural Insight team share exciting things to do in Madrid

How to Get Girls to Become Engineers

22 Nov 2013 | Cultural Insight Team

Nature Sucks

19 Nov 2013 | Cultural Insight Team

Nature versus consumerism

OXO Makeover

15 Nov 2013 | Cultural Insight Team

The Oxo Tower gets a makeover…

New Face for Chanel

12 Nov 2013 | Cultural Insight Team

Who is the new face of Chanel N°5 … are you ready? Marilyn Monroe

Christmas Joy

11 Nov 2013 | Cultural Insight Team

The Cultural Insight team review the Christmas ads of 2013

Made From Cool

08 Nov 2013 | Cultural Insight Team

Check out Jack and Jones’ new campaign, ‘Made from Cool’…

Culturally Correct

08 Nov 2013 | Cultural Insight Team

Chinese Golden Weeks: The Chinese government publish a guidebook for ‘proper behaviour’ abroad.

You are a Loser

23 Oct 2013 | Cultural Insight Team

Celebrating the ordinary: a shift in the cultural formation of identity.

Fast Food Gets Serious

17 Oct 2013 | Cultural Insight Team

Chipotle engages consumers in a critical dialogue about the problems created by factory farming.

Innovation Inspiration: Meet Generation C

09 Oct 2013 | jhall

Instagram. Urbanspoon. Facebook. This month we’re exploring Generation C – people who are highly Connected.

Dance Yourself Lean

08 Oct 2013 | Cultural Insight Team

Running becomes more than just a form of exercise but an experience.

Blazed

04 Oct 2013 | Cultural Insight Team

Trending video uses humour to warn against driving under the influence of drugs.

Follow the Thing

26 Sep 2013 | Cultural Insight Team

Ever wondered where the things that you consume come from?

His and Hers?

17 Sep 2013 | Cultural Insight Team

Gender stereotypes in children’s packaging.

A Postcard from ... London

11 Sep 2013 | Cultural Insight Team

The Cultural Insight team share exciting things to do in London.

Can Gaming Save the World?

05 Sep 2013 | Cultural Insight Team

A new wave of ‘serious games’ are mobilising the collective intelligence and imagination of gamers for real-world benefits.

Say My Name

28 Aug 2013 | Cultural Insight Team

Sharapova changes name during US Open to ‘Maria Sugarpova’ to promote her range of sweet snacks.

A Foil for the Magical

21 Aug 2013 | Cultural Insight Team

An exhibition currently at the Faggionato Fine Art Gallery showcases the work of Yoshihiro Suda.

Too Much Information

14 Aug 2013 | Cultural Insight Team

What is there left to share on social media?

Super-cyclers

07 Aug 2013 | Cultural Insight Team

The Cultural Insight team takes a look at up-cycling in Brazilian culture.

Rom-Jobs

06 Aug 2013 | Cultural Insight Team

Know The Multicultural Market And You'll Know The Key To Digital Success

02 Aug 2013 | martinrp

Multicultural consumers are key influencers in the digital space, as well as in a brand’s relevance to popular culture.

Made of Steel

01 Aug 2013 | Cultural Insight Team

Bucharest not Budapest

25 Jul 2013 | Cultural Insight Team

Trends: The Time Of The Curator

25 Jul 2013 | Added Value

Brands need to get a real glimpse into the future and identify what’s trending, what’s becoming mainstream, what’s the impact and what’s going to be relevant and important to them.

Harness The Power Of Family Marketing In China

23 Jul 2013 | Magdalena Wong

Brands must identify and be able to respond to cultural values as well as certain deep-seated, emotional and spiritual needs in order to build a strong connection with consumers. This can be done by highlighting the importance of family.

Have I Got News For You?

22 Jul 2013 | Cultural Insight Team

Golden Grains

19 Jul 2013 | Cultural Insight Team

Predicting Culture

17 Jul 2013 | Cultural Insight Team

Unhappy Campers: Ethnicity And The Standard Of Beauty

10 Jul 2013 | martinrp

Exploring the perception of beauty across cultures and the role of media in building these perceptions.

Stealth Wear

10 Jul 2013 | Cultural Insight Team

Draw that Logo Bigger

03 Jul 2013 | Cultural Insight Team

Scandi: Our Kindred Spirit

27 Jun 2013 | sellare

Why the sudden love for all things Scandi?

The Unstoppables

25 Jun 2013 | Lee Manning Craik

‘Baby Boomers’, ‘Greys’, ‘Silver Surfers’… Whatever their label, the over fifty audience will soon reach a staggering 2 billion people globally. For the first time it’s the fastest growing demographic, and not one to be ignored.

Who is King of Coffee?

25 Jun 2013 | Kate Jones

The UK coffee shop market is dominated by three major players – Starbucks, Caffe Nero and Costa. But just who is the King of Coffee?

Podcast: Refresh Your Brand or Perish

29 May 2013 | Added Value

In this podcast, Maggie Taylor, Chief Executive Officer, Added Value North America discusses the most culturally vibrant brands.

Culture Works

29 May 2013 | Added Value

Brands need to pay serious attention to how culture works.

Reel Science

28 May 2013 | Cultural Insight Team

Out of this World

23 May 2013 | Cultural Insight Team

Story Selling

22 May 2013 | Cultural Insight Team

Who's Winning the Culture Wars?

02 May 2013 | pughi

At the heart of our top 10 brands is the belief and opportunity to drive the human race forward.

Rum and Rummage

30 Apr 2013 | Cultural Insight Team

Modern Art Can Puck Off

25 Apr 2013 | Cultural Insight Team

Telling Tales

24 Apr 2013 | Cultural Insight Team

Garnished with Story

22 Apr 2013 | Cultural Insight Team

Star ‘93

18 Apr 2013 | Cultural Insight Team

Fit the Bill-board

15 Apr 2013 | Cultural Insight Team

A Post Card from ... Barcelona

11 Apr 2013 | Cultural Insight Team

Sound Derision

09 Apr 2013 | Cultural Insight Team

Good Chemistry

25 Mar 2013 | Cultural Insight Team

Home from Home

21 Mar 2013 | Cultural Insight Team

THE BATTLE OF THE BRANDS: Winners and Losers in the Culture Wars

20 Mar 2013 | Added Value

Added Value reveals the cultural vibrancy of 160 brands from across fifteen sectors in its third annual Cultural Traction™ 2013 report.

Reality Workout

14 Mar 2013 | Cultural Insight Team

Twee Wash at King's Cross

06 Mar 2013 | Cultural Insight Team

Little Snippets of NYC in Paris

28 Feb 2013 | Cultural Insight Team

The Cat That Eats Diodes

27 Feb 2013 | Cultural Insight Team

Going the Extra Mile

22 Feb 2013 | Cultural Insight Team

Roses are Dead

14 Feb 2013 | Cultural Insight Team

Pretty in Pink

13 Feb 2013 | Cultural Insight Team

Middle Kingdom Rising: The Year of the Snake

11 Feb 2013 | Added Value

Understanding the Golden Weeks phenomenon is critical to success in China.

Ride the Crest of a Trend, be Dumped by a Fad

08 Feb 2013 | Inka Crosswaite

Hitching your brand to a trend can see you riding the wave for a number of years, but aligning with a fad could mean the brand takes a hit when the inevitable fall from favour happens.

A Postcard from ... New York

06 Feb 2013 | Cultural Insight Team

Power Out? No Problem

04 Feb 2013 | Cultural Insight Team

Love Shack

01 Feb 2013 | Cultural Insight Team

Afro-Gangnam Style: Seeking out Real Relevance

01 Feb 2013 | Added Value

Self-expression and the desire to be noticed are not alien to many African cultures.

We Need Bendy Brains

28 Jan 2013 | Cultural Insight Team

Fun Families

25 Jan 2013 | Cultural Insight Team

White Space

23 Jan 2013 | Cultural Insight Team

Marina Abramovic is Present

11 Jan 2013 | Cultural Insight Team

Season's Greetings

21 Dec 2012 | Cultural Insight Team

Once Upon a Time

19 Dec 2012 | Cultural Insight Team

Spot the Difference

13 Dec 2012 | Cultural Insight Team

4 Key Drivers Defining Mobility Trends

11 Dec 2012 | pompei de warrensc

What are the next steps in the evolution of human mobility?

A Life Less Perfect

07 Dec 2012 | Cultural Insight Team

Wild Signifiers in the Southern Wild

21 Nov 2012 | Cultural Insight Team

Merry Marmite Christmas

14 Nov 2012 | Cultural Insight Team

Gangnam Style – Killer Baseline or Social Commentary

11 Sep 2012 | DK Badenhorst

My original reaction to the K-pop hit Gangnam Style was similar to the millions that littered the web soon after its release- wildly entertaining, but distinctly strange.

Pop Up Nation

08 Aug 2012 | Cultural Insight Team

The Yellow Shoes

06 Aug 2012 | Cultural Insight Team

Olympics Medley

27 Jul 2012 | Cultural Insight Team

Real Life Marvel

24 Jul 2012 | Cultural Insight Team

Retro Olympics

23 Jul 2012 | Cultural Insight Team

The Secret Life of Vegetables

18 Jul 2012 | Cultural Insight Team

Primitive Digital

11 Jul 2012 | Cultural Insight Team

Biking is Back

10 Jul 2012 | Cultural Insight Team

Affordable Art Fair - Beijing

05 Jul 2012 | Cultural Insight Team

Immerse yourself in ... Mumbai

03 Jul 2012 | Cultural Insight Team

Old is the new Young

28 Jun 2012 | Cultural Insight Team

A New Spin on Traditional Design

25 Jun 2012 | Cultural Insight Team

In haircare no one can hear you scream

13 Jun 2012 | Cultural Insight Team

The Message in the Medium

11 Jun 2012 | Cultural Insight Team

The Wonder of Brains

06 Jun 2012 | Cultural Insight Team

Semiofest

01 Jun 2012 | Cultural Insight Team

New Fusion

28 May 2012 | Cultural Insight Team

Miss World

16 May 2012 | Cultural Insight Team

Street Style

14 May 2012 | Cultural Insight Team

Ryan Gosling is a Man

09 May 2012 | Cultural Insight Team

A postcard from… Colombia

08 May 2012 | Cultural Insight Team

Golden Girls

02 May 2012 | Cultural Insight Team

Hand Made

30 Apr 2012 | Cultural Insight Team

When in Rome…

25 Apr 2012 | Cultural Insight Team

Sporting Glory

16 Apr 2012 | Cultural Insight Team

Future Books

11 Apr 2012 | Cultural Insight Team

Craft Videos

10 Apr 2012 | Cultural Insight Team

It’s my data and I’ll visualise if I want to

09 Apr 2012 | Cultural Insight Team

This Looks Like That

05 Apr 2012 | Cultural Insight Team

City Boy

04 Apr 2012 | Cultural Insight Team

Topmen and Women

03 Apr 2012 | Cultural Insight Team

Can we be anymore social?

02 Apr 2012 | Cultural Insight Team

Bring it on, Beaker

28 Mar 2012 | Cultural Insight Team

Superhuman Olympics

26 Mar 2012 | Cultural Insight Team

London 2012 British Kit

22 Mar 2012 | Cultural Insight Team

Between the Covers - GQ

21 Mar 2012 | Cultural Insight Team

Lifting the Lid on Boxpark

19 Mar 2012 | Cultural Insight Team

Why Clothes Pegs are Beautiful

14 Mar 2012 | Cultural Insight Team

Real Stories

12 Mar 2012 | Cultural Insight Team

International Women’s Doodle

08 Mar 2012 | Cultural Insight Team

Last Dictator Standing

07 Mar 2012 | Cultural Insight Team

Luxury Story

06 Mar 2012 | Cultural Insight Team

Kooky Monster

05 Mar 2012 | Cultural Insight Team

Three Little Pigs

01 Mar 2012 | Cultural Insight Team

Wild Tea

01 Mar 2012 | Cultural Insight Team

Hipster Survivalism

29 Feb 2012 | Cultural Insight Team

Between the Covers - Vogue

27 Feb 2012 | Cultural Insight Team

Rio Graffiti

23 Feb 2012 | Cultural Insight Team

Have the No Logo Generation sold out?

22 Feb 2012 | Cultural Insight Team

Barcelona Shutters

21 Feb 2012 | Cultural Insight Team

Young is Old

20 Feb 2012 | Cultural Insight Team

Diamond Advertising: What’s Love Got To Do With It?

14 Feb 2012 | Cultural Insight Team

Bad Girl Makes Good

10 Feb 2012 | Cultural Insight Team

French Vogue a GO GO

08 Feb 2012 | Cultural Insight Team

Should We Hold Back?

08 Feb 2012 | Cultural Insight Team

Ambit Magazine

06 Feb 2012 | Cultural Insight Team

Compassion Culture

03 Feb 2012 | Cultural Insight Team

Infographics Schminfographics

01 Feb 2012 | Cultural Insight Team

Immerse yourself in ... Shanghai

30 Jan 2012 | Cultural Insight Team

What a Shame

25 Jan 2012 | Cultural Insight Team

Rethink the Reboot

18 Jan 2012 | Cultural Insight Team

Counter Culture Strikes Back

11 Jan 2012 | Cultural Insight Team

Hard Work

04 Jan 2012 | Cultural Insight Team

Season's Greetings

22 Dec 2011 | Cultural Insight Team

Shopping Experience

14 Dec 2011 | Cultural Insight Team

Come As You Were? Modern Grunge

07 Dec 2011 | Cultural Insight Team

Attacking Fine Dining

30 Nov 2011 | Cultural Insight Team

University Chic

23 Nov 2011 | Cultural Insight Team

Here Come the Books

17 Nov 2011 | Cultural Insight Team

Cashing In On Culture: Breathing New Life Into Old Brands

16 Nov 2011 | Added Value

Whether you are looking to create a new brand, reposition an old one or just find the latest expression of a heritage positioning, cultural insight can take a concept, bring its many facets to life, and provide the inspiration to evolve in the most future focussed direction.

Event Cinema

09 Nov 2011 | Cultural Insight Team

The Pressure of Craft

03 Nov 2011 | Cultural Insight Team

Rebel Hell - London Riots or Fashion Ads?

24 Oct 2011 | Cultural Insight Team

My Own Personal Retro

21 Oct 2011 | Cultural Insight Team

Urban Rural Overload

19 Oct 2011 | Cultural Insight Team

Rebel Hell - London Riots or Fashion Ads?

27 Sep 2011 | Added Value

These recent mainstream fashion adverts – with their images of fire, broken windows, battle wounds, hoodies, clenched fists and street scenes – are almost indistinguishable from the press photographs from the London riots.

The Duality Dilemma - Marketing to Modern Women

13 Apr 2011 | Added Value

Women now control $12 trillion of the overall $18.4 trillion in global spending, and are the primary spenders in 77% of consumer markets.

How to Engage Chinese Consumers: with Partnership and Respect

25 Mar 2011 | Added Value

China’s people are increasingly proud of the country’s growing status; and brands are taking notice, looking to form stronger relationships with the country’s consumers.

Market: Trends

01 Jan 2009 | Added Value

Generation China

18 Dec 2009 | Added Value

Four decades. Four generations. Unparalleled diversity. Segmentation is always an issue with marketers entering and seeking to grow share on the continent.

Semiotics: Researching The Language Of The Consumer Subconscious

07 Feb 2006 | Added Value

Sorting through a culture’s bank of learnt meanings to understand how that culture interprets what it sees and how interpretations evolve through time.