Latest Posts

Generations

25 Oct 2017 | Added Value

Here are some examples of brands’ latest attempts to connect with Millennials in an authentic way

Welcome to the Age of Multisensory Digital Experiences

26 Sep 2017 | Added Value

The age of multisensory digital experiences has arrived….

Five Ways to Win with Augmented Reality (AR)

25 Sep 2017 | Added Value

Find out how you can go beyond the novelty of AR to tap into its brand growth-driving potential.

Digital Brand Experience

25 Sep 2017 | Added Value

Find out how brands are leveraging technology to flex and evolve their brand experience

The Hottest New Collaborator: AI

29 Aug 2017 | Added Value

Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.

To Seduce (and Convince) Artificial Intelligence

29 Aug 2017 | Added Value

AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?

Social Good Innovations - March 2017

14 Mar 2017 | Added Value

Five social good innovations curated by our Branding for Good team.

Social Good Innovations - November 2016

15 Nov 2016 | Added Value

From a biodegradable water bottle made of seaweed to a new line of swimsuits created from a vinyl textile produced from recycled fishing nets, discover 5 social good innovations;

Added Value Edits: Brand inspiration - Snapshot

08 Mar 2016 | Added Value

Snapshot – a brand insight solution that provides quick-fire inspiration for brands agencies, and fast answers to big brand questions

Added Value Edits: Connecting with Culture

08 Jan 2016 | Added Value

How to connect with culture and cultural change

GREY: Start Up Night

13 Oct 2015 | ttpattisont

A summary of future marketing: Footfall algorithms, interactive videos and urinal gaming.

Today’s Brands Address Global Water Crisis with Win-Win Strategies

21 Sep 2015 | Leslie Pascaud

Take a look at the brands and businesses at cutting edge of the emerging water-stewardship phenomenon.

Social Good Innovation - September 2015

14 Sep 2015 | Added Value

Five Social Good Innovation

Added Value Edits: Luxury in Europe

05 Aug 2015 | jhall

The concept of Luxury is being re-defined.

Added Value Edits: Cannes Lions Special

20 Jul 2015 | Added Value

We take a look at the latest innovative inspiration coming out of Cannes.

Social Good Innovations - July 2015

15 Jul 2015 | Added Value

From growing health food in your living room to on-demand car cleaning, discover five social good innovations

Cultural Vibrancy: The New Essential Partner for Growth

29 Jun 2015 | pughi

People don’t care about brands, so make your brand an authentic champion of something they do care about.

Top 5 Brands with a Cultural Mission

29 Jun 2015 | pughi

Culture should be an integral part of a brand’s agenda

Added Value Edits: Gamechangers for Growth

18 Jun 2015 | jhall

Strategies, trends & consumer shifts that are affecting today’s & tomorrow’s search for growth.

Top 5 Brands Growing Beyond Product to Experience

27 May 2015 | Claire Smyth

We’ve identified the top 5 brands that have been harnessing the increasing demand for experiences and reaching far beyond the product or service.

Added Value Edits: Marketing to Women

11 May 2015 | jhall

In 2015, women play with the codes of a multifaceted femininity, redefining it in the process

Case Study: Harman

15 Apr 2015 | Added Value

Building Iconic Brands and Pressing Play. Discover how we changed the tune for American audio and infotainment company – Harman.

Social Good Innovations - April 2015

08 Apr 2015 | Added Value

Discover 5 surprising innovations from pee-powered lighting to a water-filtering pool set in the middle of NY’s East River.

Apple Watch: Personal, Intimate, Private and Light

30 Mar 2015 | Brian Kushnir

Beyond the simply personal, there is a growing desire for technology to be hyper personalized.

Apple Watch: Personal, Intimate, Private and Light

29 Mar 2015 | Brian Kushnir

Beyond the simply personal, there is a growing desire for technology to be hyper personalized.

Top 5 Lessons Brand Owners can Learn from Digital Communications Brands

29 Mar 2015 | Added Value

Pippa Dunn, CMO of pioneering telecommunications company EE, is In the Marketer’s Chair. What can brand owners learn from this culturally connected category?

Added Value Edits: Changing Marketing Landscape

27 Feb 2015 | jhall

Our industry landscape is changing – it’s a jungle out there.

Branding for Good - Issue 40

26 Feb 2015 | Added Value

Welcome to Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.

5 Ways Social Media Listening can Benefit your Brand

24 Feb 2015 | Andrea Hackett

From a strategic marketing perspective, social media provides brands with a wealth of data that can inform their brand strategy.

Branding for Good - Issue 40

26 Jan 2015 | Added Value

Welcome to Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.

From Continuity to Disruption

26 Jan 2015 | jhall

New technologies have spawned new possibilities and as many new business models.

Smart Data at the Heart of Pro-Social Brands

23 Jan 2015 | Leslie Pascaud

Brands are increasingly reliant on data-driven intelligence for successful business decisions.

Social Good Innovations - January 2015

20 Jan 2015 | Added Value

Five social goods innovations

Added Value Edits: 8 Books You Must Read

05 Jan 2015 | jhall

Some of our favorite reads from 2014.

Added Value Edits: Luxury and Asia

18 Dec 2014 | jhall

Asia is quickly becoming the world’s luxury epicenter.

Added Value Edits: Luxury and Asia

18 Dec 2014 | jhall

Asia is quickly becoming the world’s luxury epicenter.

Added Value Edits: Positive Ageing

20 Nov 2014 | jhall

Seniors look for brands that are fun, optimistic & quirky

Branding for Good: Issue 39

23 Oct 2014 | Added Value

This issue takes a look at the growing field of impact investment where we are seeing an encouraging show of disruptive innovation.

Added Value Edits: Meet Generation Z

21 Oct 2014 | jhall

Discover how Gen Z is changing the world, and how your brand can be part of the revolution.

5 Eco Innovations - October 2014

07 Oct 2014 | Added Value

Donate your excess calories to the hungry, Coffee Wastewater powering villages and much more…

When Money Packs a Positive Punch

06 Oct 2014 | Leslie Pascaud

We take a look at the burgeoning field of impact investment where disruptive innovation is taking place at an accelerated pace.

Top Five Ways to Win with Generation Z

25 Sep 2014 | Added Value

How to market to future generations.

Subscribe to Added Value Edits

22 Sep 2014 | Added Value

Subscribe to Added Value Edits, our combined monthly newsletter full of strategic marketing thinking and disruptive innovation.

Apple Watch: Personal, Intimate, Private and Light

11 Sep 2014 | Brian Kushnir

Apple’s wearable technology launch shows off its cutting edge technology while tapping into consumer trends…

Added Value Edits: The MINT Economies

11 Sep 2014 | jhall

Mexico. Indonesia. Nigeria. Turkey. The MINT economies will be in the global top 15 by 2015.

Added Value Edits: The Makers

14 Aug 2014 | Added Value

The rise of DIY: Crafting new opportunities for brands.

Added Value Edits: Money 3.0

18 Jul 2014 | jhall

2014 could very well be the year of the mobile wallet…finally.

Added Value Edits: Superpower India

16 Jun 2014 | jhall

We explore the complex Indian consumer landscape, the nation’s innovative spirit and brands’ marketing efforts.

Added Value Edits: World Cup Marketing

03 Jun 2014 | jhall

World Cup 2014: opportunities to introduce innovative concepts and pushing marketing to new heights.

Redefining Robots to Innovate Brand Experience

27 Apr 2014 | Caroline van der Pool

Imagine your products and even services as robots.

Top 10 Trends to Emerge from SXSW 2014

25 Apr 2014 | jhall

Ten trends to watch from SXSW according to Jonathan Hall.

Top 10 Learnings from Designs of the Year 2014

16 Apr 2014 | jhall

Jonathan Hall, shares the top 10 Learnings from Designs of the Year awards 2014

Transforming Tracking: From Rearview Mirror to Brand Activator

09 Apr 2014 | Added Value

Our team discusses changes in marketing and insights, the claim that ‘tracking is dead’ and how Added Value is Transforming Tracking.

Take-aways from the CASRO Digital Research Conference

28 Mar 2014 | Scott Porter

Four top take-aways from the Digital Research Conference.

Eco Innovations - March 2014

27 Mar 2014 | Added Value

Eco-friendly jeans made out of marine pollution, a rechargeable battery and much more…

3D Printing – Creative Disruption or Dystopia?

27 Mar 2014 | Added Value

Added Value’s sustainable marketing news: climate change, eco innovations, 3D printing and much more…

Added Value Edits: Superhuman Futures

15 Mar 2014 | jhall

Discover Superhuman futures: Redefining robots to make our lives easier

Seek And Yee Shall Find

05 Feb 2014 | Added Value

To really be inspired; to find collections that truly excite us and make us question more; then we have to look beyond the confines of the clout offered by goliaths

Are We Nearly There Yet?

05 Feb 2014 | Added Value

The future of cars: driverless technology

Innovation Inspiration: Russia Beyond Sochi

25 Jan 2014 | jhall

Russia as a source of opportunity for brands.

Innovation Inspiration: 2013 in Review: Books, Groups and People to Follow

20 Dec 2013 | jhall

Here are some of our favorite innovation reads, LinkedIn groups and thought leaders from 2013.

Branding for Good - Issue 36

26 Nov 2013 | Added Value

Welcome to Added Value’s newsletter focused on Sustainable marketing: the challenges, opportunities, our solutions and points of view.

Innovation Inspiration : Brazil Rising

25 Nov 2013 | jhall

In this month’s Innovation Inspiration, we look at the breakneck pace of change in Brazil and how brands are winning.

Innovation Inspiration : Creating Contagion

27 Oct 2013 | jhall

What it means for a brand to be engaged and how to create contagion.

Innovation Inspiration: Meet Generation C

09 Oct 2013 | jhall

Instagram. Urbanspoon. Facebook. This month we’re exploring Generation C – people who are highly Connected.

Innovation Inspiration : Jugaad Innovation

27 May 2013 | jhall

Jugaad literally means an improvised arrangement or work-around, which has to be used because of lack of resources.

Innovation Inspiration : Where Disruption Comes From

16 Apr 2013 | jhall

Our focus this month is on blind-siding, technology-led innovation with the potential to come from anywhere.

Innovation Inspiration : What to Do About Social?

06 Mar 2013 | Caroline van der Pool

Social networking has changed our world and many of us still value directly engaging with brands more than connecting with friends and family.

Innovation Inspiration : 2013, The Year of Gamification?

12 Feb 2013 | Added Value

We explore how gamification has become a credible means of transforming a business both externally and internally.

Innovation Inspiration : 8 Inspiring Reads for the Holidays

02 Jan 2013 | jhall

Here are some of our favorite innovation reads from 2012.

Ethnography And Design

30 Jul 2011 | Added Value

To truly connect, designers need to have compassion and empathy for their audiences.

Your Brain is the Interface

07 Mar 2011 | Lee Shupp

Innovation Inspiration: How Can Luxury Brands Innovate?

17 Feb 2011 | Added Value

Mark Whiting of Added Value’s Paris office, shares some inspiration on innovation in luxury brands.

A Real Resolution

11 Feb 2011 | ladams

Great Inventions Can Be Small

17 Nov 2010 | Leigh Marinner

Inventions have often come to seem like huge undertakings. This list just goes to show you can still break a particular problem down and invent a small piece that can have a huge impact.

Simplicity from Chaos

12 Nov 2010 | tommy

Finding inspiration in discerning simplicity from chaotic data overload. Taking time to step back and see the big picture.

You Too Can Be Masterful at Analyzing Data (Go Dirty)

15 Sep 2010 | Darrel Rhea

The most exciting moments in research are when we uncover those tiny patterns that reveal useful complexities, like fractals that reveal the integrity of the whole.

The Nature of Wicked Problems

07 Sep 2010 | Darrel Rhea

Can Design Save the World?

06 Sep 2010 | Darrel Rhea

Think young

25 Aug 2010 | Added Value

Africa is coming to computing

13 Aug 2010 | Lee Shupp

Silly

06 Aug 2010 | cfinlay

What is a business model?

03 Aug 2010 | cfinlay

ReThinking Design

06 Jul 2010 | cfinlay

Innovation Inspiration: Understanding India

26 Feb 2010 | Added Value

If you’re a Multi-National Company (MNC) facing issues in India or considering market entry, what should you be thinking about?

Levi's case study: Pure Jeanius

05 Feb 2010 | Added Value

We mainstreamed the burgeoning online social community phenomenon and helped Levi’s® use that space for innovation inspiration.

Redefining the flying experience

20 Jan 2010 | Lee Shupp

Backlash: Designers versus Design Thinking

10 Jan 2010 | Darrel Rhea

Innovation: Philosophy

01 Jan 2009 | Added Value

Innovation: Digital Ideation

01 Jan 2009 | Added Value

Innovation: Ideation

01 Jan 2009 | Added Value

Innovation: Fast track

01 Jan 2009 | Added Value

Innovation: Optimisation

01 Jan 2009 | Added Value

Innovation: Sustainable Innovation

01 Jan 2009 | Added Value

Levi's case study: they twisted seams

18 Sep 2009 | Added Value

The brief was written. To reinvent the Original.

Data, not Design, is King at Google

09 Aug 2009 | Leigh Marinner

Design Research History

25 Jul 2009 | Darrel Rhea

Put Another B-school student on the Barby

03 May 2009 | Darrel Rhea

Business Embraces Design

02 May 2009 | Darrel Rhea

Innovation vs. Invention

28 Apr 2009 | Tim Hyer

The Future of Design in Milan

13 Apr 2009 | Darrel Rhea

Kindle 2

27 Feb 2009 | Jennifer Grey

Lessons from a Taco Truck

27 Feb 2009 | imor

Gettin’ it right the first time

01 Feb 2009 | Darrel Rhea

Leading in tough times

30 Jan 2009 | Lee Shupp

Seeing breakthroughs in design

25 Jan 2009 | Darrel Rhea

How innovation is changing

19 Jan 2009 | Darrel Rhea

Memes of meaning

07 Jan 2009 | Darrel Rhea

Is innovation still relevant?

04 Jan 2009 | Darrel Rhea

Innovation for "Learning Differences"

25 Nov 2008 | Darrel Rhea

This is your brain on computing

08 Jun 2008 | Lee Shupp

A Salute to Bo Diddley

08 Jun 2008 | Lee Shupp

Design Anthropology

28 May 2008 | tommy

Traveling to the Future

21 May 2008 | tommy

Change is Good!

20 Dec 2007 | Darrel Rhea

Learning from a 1000 conversations

10 Oct 2007 | Darrel Rhea

Low-cost PCs vs. Innovation?

06 Aug 2007 | Added Value

An Internet Baby Reaches Seventeen

27 Jul 2007 | Lori Hobson

Go Blade Runner!

17 Jul 2007 | Lee Shupp

First Day of iPhone

30 Jun 2007 | Lori Hobson

Next Generation Celebrities

11 Jun 2007 | Lori Hobson

Impressions from Abroad

10 Jun 2007 | Darrel Rhea

Surface Goes Public

30 May 2007 | Lee Shupp

Microsoft Surface is True Innovation

30 May 2007 | Leigh Marinner

Design at the Bottom of the World

13 May 2007 | Darrel Rhea

Why traffic congestion is a good thing

28 Apr 2007 | Lee Shupp

Context is King

12 Apr 2007 | tommy

Secrets of True Innovation

26 Mar 2007 | Leigh Marinner

What’s Next in Design Research?

15 Mar 2007 | Darrel Rhea

Shock of the New

13 Mar 2007 | Added Value

Consumer Deep-Diving vs. Gut Feeling

09 Feb 2007 | Lori Hobson

Finding Meaning in a Shoe

25 Nov 2006 | Lori Hobson

Billionaires-in-Waiting

15 Oct 2006 | Lori Hobson

Tech: A Silicon Valley Religion

12 Oct 2006 | Lori Hobson

Is It Invention or Is It Innovation?

23 Sep 2006 | Darrel Rhea

Illusions of Foresight

28 Aug 2006 | Lee Shupp

Where's Waldo

26 Jul 2006 | Added Value

Consumer-led Innovations at the World Cup

27 Jun 2006 | Miguel Winebrenner

Nude No More

09 May 2006 | Added Value

Are you too optimized?

15 Apr 2006 | Lee Shupp

Bad UI II - Can't Read the Signs

03 Apr 2006 | Added Value

Innovation Down Under

02 Apr 2006 | Darrel Rhea

Work Here #6

15 Mar 2006 | Jennifer Grey

To Market, To Market, To Design a Fat Pig

02 Mar 2006 | Darrel Rhea

Bad UI, Real Life Consequences

06 Feb 2006 | Added Value

Making informed business decisions

29 Jan 2006 | Joanne Mendel

Sustainable innovation

23 Jan 2006 | Added Value

Aspirations as portals to meaning

02 Jan 2006 | Darrel Rhea

Visualizing the Center of the Earth

18 Dec 2005 | Terri Ducay

Defining Design

18 Dec 2005 | Added Value

Search For Meaning Leads To Self-Discovery

20 Nov 2005 | Darrel Rhea

An innovator passes

12 Nov 2005 | Darrel Rhea

Recipe For Success

04 Nov 2005 | Darrel Rhea

Coding a Cookie

25 Oct 2005 | Davis Masten

Keeping The Change

25 Oct 2005 | Darrel Rhea

New Views

09 Sep 2005 | Davis Masten

Collaboration and Innovation

06 Sep 2005 | Added Value

Wired Again

22 Aug 2005 | Christoper Ireland

View from the inside

02 Aug 2005 | Christoper Ireland

Blinking On

02 Aug 2005 | Darrel Rhea

The Polka Dot Dress

25 Jul 2005 | Added Value

Cell phone unlocks car

22 Jul 2005 | Davis Masten

Podcasts

14 Jul 2005 | Christoper Ireland

Evolving Design Innovation

07 Jul 2005 | Added Value

Simple, Free & Powerful

30 Jun 2005 | Christoper Ireland

Blink On

25 Jun 2005 | Darrel Rhea

Hispanic Health Care

20 Jun 2005 | spalacios

Home on the HP Range

10 Jun 2005 | Davis Masten

Be Careful What You Ask For

09 Jun 2005 | Darrel Rhea

Decade of Design

08 Jun 2005 | Terri Ducay

The Art of Collaboration

08 Jun 2005 | Leigh Marinner

Reminding the Entertainment Industry

07 Jun 2005 | Added Value

WebBlink

07 Jun 2005 | Darrel Rhea

15 years ago

06 Jun 2005 | Christoper Ireland

H&M Uses The Force

18 May 2005 | Leah Hunter

H&M’s latest coup: a one-time-only, 40-piece collection by Stella McCartney.

Wall Yourself In

17 May 2005 | Leah Hunter

Designers aren’t just sticking to satin enamel. Retail wall adornments run the gamut from paint to passementarie.

Who Blinked First?

20 Mar 2005 | Darrel Rhea

Look what's new

14 Mar 2005 | Added Value

TED Grows UP

08 Mar 2005 | Christoper Ireland

Ode to the "It" Phone

07 Mar 2005 | Added Value

Change Pains

04 Feb 2005 | Christoper Ireland

Visual Thinking

26 Jan 2005 | Christoper Ireland

Business Book Publishing

25 Jan 2005 | Steve Diller

Experience design in hand

20 Jan 2005 | Christoper Ireland

Design Awards

28 Dec 2004 | Christoper Ireland

E-CRM: Can anybody hear me?

20 Dec 2004 | Added Value

Robots for the Real World

10 Dec 2004 | Added Value

Sucking up

02 Dec 2004 | Added Value

Speaking Without Words...

22 Sep 2004 | Davis Masten

Retail Make-Over

17 Sep 2004 | Darrel Rhea

Can We Ever Expereince Privacy Again?

14 Aug 2004 | Darrel Rhea

Innovate and Die? Wait a minute . . .

11 Aug 2004 | Added Value

Re-Envisioning Eye Care

10 Aug 2004 | Steve Diller

Who Needs Nanotechnology?

16 Jul 2004 | Cynthia Chan

When Life Depends on Technology

13 Jul 2004 | Jennifer Grey

Real Benefits from Bluetooth

29 Jun 2004 | Darrel Rhea

New York State of Mind

19 Jun 2004 | Christoper Ireland

IDEO's Business Week Cover

10 Jun 2004 | Darrel Rhea

Bruce Mau

06 Jun 2004 | Christoper Ireland

Educating Ourselves

23 May 2004 | Steve Diller

Amsterdam

17 May 2004 | Christoper Ireland

2AD Difference

12 May 2004 | Christoper Ireland

Jetson Communism

05 May 2004 | Steve Diller

The soundtrack of life

27 Apr 2004 | Lee Shupp

Innovators Know: Risk is Good

09 Apr 2004 | Darrel Rhea

Barcelona & Design

02 Apr 2004 | Darrel Rhea

On Being International

02 Apr 2004 | Darrel Rhea

Kinja

02 Apr 2004 | Christoper Ireland

Spamless

01 Apr 2004 | Christoper Ireland

Designing a Luxury Environment

31 Mar 2004 | Darrel Rhea

NOTED SONG

23 Mar 2004 | Davis Masten

Art Center Design Conference

22 Mar 2004 | Terri Ducay

Friends as a feature

16 Mar 2004 | Christoper Ireland

A Cultural Smoke-jumper

14 Mar 2004 | Darrel Rhea

Why I love my tablet computer

07 Mar 2004 | Darrel Rhea

Girls on top

01 Mar 2004 | Christoper Ireland

Finally, after years, I’m in love!

29 Feb 2004 | Darrel Rhea

Windows: Your life’s operating system?

22 Feb 2004 | Darrel Rhea

Trend End

19 Feb 2004 | Christoper Ireland

Pain of Progress

12 Feb 2004 | Christoper Ireland

Stepping back to 1984

09 Nov 2003 | Darrel Rhea

Values

01 Nov 2003 | Christoper Ireland

Mars and Venus

30 Oct 2003 | Davis Masten

Making a market

20 Oct 2003 | Christoper Ireland

Vielen Dank

15 Oct 2003 | Added Value

Dumping on PowerPoint

14 Oct 2003 | Darrel Rhea

Social networks, grassroots, and what's hot

09 Oct 2003 | Christoper Ireland

Innovation and the power of the blog

01 Oct 2003 | Added Value

Wifi Frustration

16 Sep 2003 | Christoper Ireland

Rivers vs. Oceans

29 Aug 2003 | Christoper Ireland

A vision for the connected home

26 Aug 2003 | Darrel Rhea

Design Dominance

24 Aug 2003 | Christoper Ireland

A "natural" technology disaster

16 Aug 2003 | Davis Masten

Technology and the Rebound

23 Jul 2003 | Added Value

Life - on less than five dollars a day

13 Jul 2003 | Darrel Rhea

The viral spread of hot spots

04 Jul 2003 | Darrel Rhea

To the PowerPoint

27 Jun 2003 | Christoper Ireland