Latest Posts

The Hottest New Collaborator: AI

29 Aug 2017 | Added Value

Designers, chefs and artists have been teaming up with AI services to create new and exciting pieces they couldn’t have made alone. Learn about four of the most interesting products born from this new form of collaboration.

To Seduce (and Convince) Artificial Intelligence

29 Aug 2017 | Added Value

AI is set to further revolutionise the decisions we make and the way we purchase goods and services. What is the implication for brands?

Make a stand

03 Jul 2017 | Added Value

In a world of increasingly divisive and polarised political views, we are looking to brands to be provocative and speak their minds.

Blurring Lines of ‘Wellness’ Brands

24 Apr 2017 | Added Value

This article explores brands that are shaking up the Health & Wellness category.

Gender bias on Instagram

27 Mar 2017 | Added Value

We thought visual social media was fertile ground to analyse gender bias.

FragmentNation: Kantar Thought Leaders Share Insights on Brand Success in Today’s Fragmented Marketplace

05 Dec 2016 | Added Value

How brands can navigate the current fragmented marketplace to better connect with consumers.

Branding For Good: Issue 42

22 Jul 2015 | Added Value

Welcome to issue 42 of Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.

Golden Grains

19 Jul 2013 | Cultural Insight Team

Rum and Rummage

30 Apr 2013 | Cultural Insight Team

Fit the Bill-board

15 Apr 2013 | Cultural Insight Team

A Post Card from ... Barcelona

11 Apr 2013 | Cultural Insight Team

The Cat That Eats Diodes

27 Feb 2013 | Cultural Insight Team

We Need Bendy Brains

28 Jan 2013 | Cultural Insight Team

Season's Greetings

21 Dec 2012 | Cultural Insight Team

The rise of collaborative consumption

11 Jan 2012 | Lee Shupp

Beware unexpected goodness

03 Jan 2012 | Lee Shupp

Season's Greetings

22 Dec 2011 | Cultural Insight Team

Shootout at the Ad Week Corral: CMO Summary

10 Oct 2011 | Miguel Winebrenner

Multicultural Is the Wave of the Future

16 Sep 2011 | spalacios

Let's Revisit Good Intentions

07 Sep 2011 | spalacios

Social is actually a big factor in Search

27 Apr 2011 | Leigh Marinner

Multicultural Heuristics

07 Apr 2011 | Kalil Vicioso

Lessons from a Legend

30 Mar 2011 | Kalil Vicioso

Interesting mobile and search data tidbits

23 Feb 2011 | Leigh Marinner

Kinect is just the beginning

30 Nov 2010 | Lee Shupp

AmEx Links with Zynga

30 Nov 2010 | Leigh Marinner

An ampelmannchen in Berlin

12 Nov 2010 | Lee Shupp

Running The Grid

04 Nov 2010 | cfinlay

Big Box, Little Experiments

04 Oct 2010 | cfinlay

You Too Can Be Masterful at Analyzing Data (Go Dirty)

15 Sep 2010 | Darrel Rhea

The most exciting moments in research are when we uncover those tiny patterns that reveal useful complexities, like fractals that reveal the integrity of the whole.

App model for the web

10 Sep 2010 | Added Value

Facebook credits as gifts

03 Sep 2010 | Added Value

Earlier this week Facebook announced that Facebook credit gift cards would be available at stores. Here is a link to the announcement on popular tech blog Read Write Web. Yes, you will be able to use real money to buy virtual money at a Target store near you. Obviously, this means that parents and friends can buy Facebook gift cards for their loved ones to splurge on virtual goods on Facebook. I am assuming that many people will give Facebook gift cards during the upcoming holiday season. If you would like your friends to water your virtual crops on Farmville or own a digital farm next to your farm, but if they don’t seem too willing to do it, all you have to do now is buy a Facebook credit gift card, and they will be obliged to help. As for my friends, I would like to state in clear words, “I’ll not water your crops even if you buy me a gift card.”

Africa is coming to computing

13 Aug 2010 | Lee Shupp

Effects of the Recession on Teens

11 Aug 2010 | Kelli Peterson

We are only 2 years into this latest sea change and its impact on teens is truly unprecedented and unpredictable

Future of Tablets?

03 Apr 2010 | Leigh Marinner

Open Source Social Innovation

26 Jan 2010 | Kelli Peterson

Last week Bill Gates entered the digital publishing world by establishing the Gates Notes – an online evolution of his now annual January letter sharing his thoughts and learnings on the progress of the issues central to the Bill and Melinda Gates Foundation.

Is Talking on mobile phones a dying activity?

05 Jan 2010 | Leigh Marinner

Late Night and Tech

03 Apr 2009 | Caroline van der Pool

China Design Now

01 May 2008 | Cynthia Chan

The Future of Web Access on a SmartPhone

12 Feb 2008 | Leigh Marinner

Does rural Asia need a PC?

03 Aug 2007 | Leigh Marinner

Purple Innovation

22 Jul 2007 | Lee Shupp

Innovators Go Postal

18 May 2006 | Darrel Rhea

Marketing Yourself

18 Dec 2005 | Jennifer Grey

The Promise of America?

09 Dec 2005 | Jennifer Grey

The Power of Ten

22 Nov 2005 | Jennifer Grey

WORK HERE #6

17 Nov 2005 | Jennifer Grey

Greater Understanding…Fewer Words

07 Nov 2005 | Joanne Mendel

Machinema

24 Aug 2005 | Lee Shupp

Brain Candy

08 Jun 2005 | Christoper Ireland

Competing for my time.

06 Jun 2005 | Jennifer Grey

iPod Conspiracy

06 Jun 2005 | Added Value

Information - when is enough enough?

20 Apr 2005 | Added Value

Where Does It End?

18 Mar 2005 | Jennifer Grey

Bummer Sticker

03 Mar 2005 | Jennifer Grey

Hold the Mayo

28 Jan 2005 | Jennifer Grey

What Can You Learn from Danny Seo?

14 Jan 2005 | Leah Hunter

Meaning

28 Dec 2004 | Jennifer Grey

WORK THERE #1

10 Dec 2004 | Jennifer Grey

Entelechy

02 Dec 2004 | Jennifer Grey

The Perfect Fit

02 Dec 2004 | Jennifer Grey

Tivo my commute, please

02 Dec 2004 | Added Value

Salami Blogging

05 Nov 2004 | Jennifer Grey

I'm not one to say "I Told You So". . .

27 Oct 2004 | Added Value

Color. Big Deal.

21 Oct 2004 | Jennifer Grey

Surprises

08 Oct 2004 | Christoper Ireland

Prius Breaks New Ground

29 Jul 2004 | Christoper Ireland

Designed for the mind

22 Jul 2004 | Christoper Ireland

Work Here, #2

06 May 2004 | Jennifer Grey

If I ever had doubts...

30 Apr 2004 | Added Value

Work Here

26 Apr 2004 | Jennifer Grey

Julia Child's Favorite Taco Stand

08 Apr 2004 | Terri Ducay

Visual Goodies

02 Apr 2004 | Terri Ducay

There is sugar, powdered sugar, coconut, chocolate, pastry cream, glaze, and every flavor of jelly known to man sitting in the case.

A new form of search as the killer app

02 Apr 2004 | Added Value

Competing Globally

01 Apr 2004 | Steve Diller

Johnny OneNote

25 Mar 2004 | Added Value

Not Lost in Translation

24 Mar 2004 | LiAnne Yu

Transitioning...

12 Mar 2004 | Jennifer Grey

Are we speaking the same language?

08 Mar 2004 | Added Value

Measuring tone of voice

18 Feb 2004 | Lee Shupp

Inside Out

16 Feb 2004 | Jennifer Grey

Intuitive marketing

17 Sep 2003 | Added Value

(please...) Let me junk my PDA

12 Sep 2003 | Added Value

Shrinking

16 Jul 2003 | Added Value

Tron - how far have we come?

15 Jul 2003 | Added Value

Clueless marketing

11 Jul 2003 | Added Value

A remarkable brand

07 Jul 2003 | Added Value

Dogpaddling in the blogosphere

02 Jul 2003 | Added Value

I wanna new drug

02 Jul 2003 | Darrel Rhea

Hope I Die Before I Get Old

30 Jun 2003 | Added Value

A perspective on time

26 Jun 2003 | Darrel Rhea

Moblogs and more

24 Jun 2003 | Added Value

What Harry Potter means to me

20 Jun 2003 | Added Value

Is it what you do, or just a tool?

20 Jun 2003 | Added Value

No Bull

18 Jun 2003 | Added Value

Getting Personal

30 May 2003 | Added Value

"There's no place like home" branding

04 May 2003 | Darrel Rhea

Marketing too much?

30 Apr 2003 | Added Value

The cost of clean

23 Apr 2003 | Added Value

Simple Innovation

14 Apr 2003 | Added Value

There's More Than Moore's Law

09 Apr 2003 | Darrel Rhea

The best marketing comes from the heart

04 Apr 2003 | Added Value

Reality Marketing

21 Mar 2003 | Added Value

Marketing in times of war

20 Mar 2003 | Added Value

04 Mar 2003 | Added Value