Featured Posts

Consumers on Instagram: Through their looking glass

27 Jan 2017 | Added Value

A tangible picture of your brand’s earned equity and the world around it.

Podcast: Sensory marketing

03 Feb 2017 | Added Value

Marguerite de Villiers discusses multi-sensory marketing.

Latest Posts

Top 5 Tips to Win in the Health and Wellness Sector

27 Apr 2017 | Added Value

5 tips to optimise your brand’s health in the health and wellness sector.

Blurring Lines of ‘Wellness’ Brands

24 Apr 2017 | Added Value

This article explores brands that are shaking up the Health & Wellness category.

BrandZ Top 100 Most Valuable Chinese Brands: Keep pace with constant change to stay relevant to Chinese youth

04 Apr 2017 | Added Value

Panos Dimitropolous culturally analyses the Chinese market for the latest BrandZ report on Chinese brands.

5 ways for brands to win with diversity and gender bias

27 Mar 2017 | Added Value

It’s not a question of whether brands will contribute to important social conversations, but when and how.

Gender bias on Instagram

27 Mar 2017 | Added Value

We thought visual social media was fertile ground to analyse gender bias.

The new politics of branding

14 Mar 2017 | Added Value

A brands’ position on a given political issue should weigh four key considerations.