Understand and harness ethnicity
More than just multicultural or intercultural marketing. Understand how ethnicity and ethnic identity affects consumer behaviour. And how to tap and adapt your total market strategy to deliver stronger emotional connections with your brand.
Infusing iconic Americana with Latin flavour (and positioning)View Case Study
Black like me? How do African American women see themselves in media?View Case Study
People en Español
Getting to the heart of Hispanic womenView Case Study