Mathilde Lauriau-Tedeschi

Managing Director, France

Mathilde joined Added Value in 2014, bringing with her 20 years of experience in consulting, encompassing communication, brand strategy, branding and design.

Mathilde started her career in advertising, working with Procter & Gamble at Leo Burnett, before joining Landor, the branding and design firm, where she led several rebranding programmes for clients such as Citroën, and launched an innovation practice. She founded the Unlimi-Ted collective in 2011, a new agency model specializing in brand strategy and identity, where she helped many brands, ranging from luxury to BtoB, to redfine themselves .

Mathilde loves to identify new opportunities for her clients. She has a positive mindset, and loves to share her experience with others. She is a regular speaker at HEC in the fields of strategic brand management, innovation, and creativity.

Claire-Anne Boukaïa

Director, France

Claire-Anne studied sociology and anthropology at the Sorbonne in France and UCL in the UK.

She has over 15 years of international qualitative experience and has spent the last 10 years with Added Value in both Paris and London.

Claire-Anne loves to immerse herself in different cultures and get to grips with the evolving needs and motivations of consumers. She is also an innovative thinker, always discovering new ways to unearth insights and bring them to life for her clients, for example through blogs and apps.

Sandrine McClure

Director, France

A graduate in both Business from France and Finance from London, Sandrine is passionate about working on products and experiences that affect the senses.

She briefly worked client side before joining a London based research agency 20 years ago.  She has not looked back since, honing her skills on international brand positioning and market understanding.

Sandrine is a frequent speaker at conferences and chaired the Esomar Qualitative Conference Committee in 2011.